Weekly Briefing No. 29

383 Words | (1) Initiating an Innovation Brain Trust to Transform Your Church, (2) Applying Silicon Valley Tools to Kingdom Innovation, and (3) Clarify Your Message So People Will Listen.

Initiating an Innovation Brain Trust to Transform Your Church

Innovation: Creating an Innovation Brain Trust to redesign your church experience.

Desired Outcome: To give your church experience greater relevance and impact.

Director of Communications and Weekends, Lisa Corso from Menlo Church near San Francisco, is working with Pastor-Author John Ortberg and other Kingdom-minded creatives from the Silicon Valley to explore new ways of doing church. She invites other church leaders to start their own Innovation Brain Trust with talented people from their own church community to create a truly spiritually transformational church experience. For more information about Menlo Church, click here.

Applying Silicon Valley Tools to Kingdom Innovation

Innovation: Adapting entrepreneurial principles for Kingdom purposes.

Desired Outcome: Bringing practical ministry to people in need faster and better.

Gabe Cooper is the founder and CEO of Virtuous Software, a nonprofit Customer Relationship Management system, helping Christian and secular charities raise more money and do more good. Like most tech entrepreneurs, Gabe is all about doing things fast and lean. Gabe personally recommends creating a minimally viable product to test the validity of your new offering and working two-week sprints to create urgency and a deadline before re-calibrating objectives, based on what you learned. Read The Lean Startup by Eric Reis for more entrepreneurial tips.

Clarify Your Message So People Will Listen

Innovation: Using story to improve communications and relationship.

Desired Outcome: For people to better understand how your offerings will benefit them.

Best selling Christian author Donald Miller is now helping organizations refine their marketing message by applying seven universal elements of powerful stories to teach business and nonprofit leaders to dramatically improve how they connect with customers and grow their businesses. His company Storybrand is fast becoming a training powerhouse instructing on the same seven elements in a workshop environment. His new book, Building a Storybrand, Clarify Your Message So People Will Listen will be released in October. Pre-order now.

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Marc

Founder and Chief Culture Bender